We’re pleased to announce that Sigma have just won two TIPA 2013 awards! The Best Expert DSLR Lens has been award to the Sigma 35mm F1.4 DG HSM and the Best Entry Level DSLR Lens has been awarded to the Sigma 17-70mm F2.8-4 DC Macro OS HSM. Both lenses are included in Sigma’s Global Vision campaign which helps to organize all its interchangeable lenses into three product lines; Contemporary, Art and Sports.
TIPA Best Expert DSLR Lens: Sigma 35mm F1.4 DG HSM | A
One of Sigma’s finest creations yet, the Sigma 35mm F1.4 DG HSM is a wide-angle lens that delivers the highest level of brightness and beautiful bokeh effects. It offers unique characteristics that a large aperture F1.4 lens can offer such as shallow depth of field along with superior low-light and hand-held performance. The 35mm F1.4 DG HSM is the first lens from Sigma’s Art product line as part of Sigma’s Global Vision Campaign. Sigma’s Art lines of lenses were developed to deliver superior image quality for high-level artistic expression.
TIPA Best Entry Level DSLR Lens: Sigma 17-70mm F2.8-4 DC Macro OS HSM / DC Macro HSM | C
An ideal everyday use lens, the 17-70mm F2.8-4 has a large focal range range equivalent to 25.5-105mm on a 35mm lens and an APS-C sized sensor. It combines superior performance with a conveniently compact form. The SIGMA 17-70mm F2.8-4 DC Macro OS HSM is the first lens in the Contemporary product line as part of Sigma’s Global Vision campaign. Sigma’s high-performance Contemporary lenses feature the very latest technology and combine optical performance with compactness covering a wide range of needs.
TIPA (Technical Image Press Association) is comprised of 29 publications from Europe, South Africa, Canada and the USA. The knowledgeable chief editors and technical editors from these publications form the judging panel for the awards. Photo Imaging has been a prominent part of the TIPA awards since 1991.
Every year, TIPA editors vote for the best photo & imaging products introduced to the market during the previous 12 months. TIPA editors take into account innovation, the use of leading-edge technology, design and ergonomics, ease-of-use, as well as price/performance ratio. Since TIPA member magazines range in content and goals, the award voting process benefits from a wide range of expertise. As a result, the TIPA Awards are bestowed through a majority of votes by very experienced editors.